The project, developed by Roshn Group, the national real estate developer, is one of the major initiatives of the Public Investment Fund, located in the northern part of Jeddah Governorate. It is considered one of the largest mixed-use developments, accommodating more than 130,000 residents, and includes an 11-kilometer-long artificial water channel, the first of its kind to be established in Saudi cities.
Launched in August 2023, the project will introduce a new face to northern Jeddah and contribute to the investment of natural resources and the latest technologies to elevate Jeddah to the ranks of global cities. It aims to transform the area into an international destination while preserving its cultural and architectural heritage through facades inspired by the architectural heritage of Historic Jeddah, integrated with state-of-the-art contemporary construction techniques.
Furthermore, the project supports the objectives of Saudi Arabia’s Vision 2030 by fostering a vibrant community and a prosperous economy. It provides comprehensive infrastructure, public facilities, recreational spaces, and residential developments, all aimed at enhancing the quality of life.
