Vision
Sensing the honor of the place to perform duties in obedience to Allah Almighty and implementing the directives and aspirations of the wise leadership, supported by might and empowerment, through serving beneficiaries according to the latest administrative practices supported by modern technologies.
Mission
Leadership is achieved through willpower and management.
Goals
Build
The capabilities of the Emirate and their preparation in alignment with the objectives of Saudi Vision 2030 and its executive programs, according to the best local and regional practices, contributing to the innovation and adoption of a package of initiatives and programs that serve the region’s people.
Develop
Human resources in the Emirate to keep pace with the qualitative transformation that the Kingdom of Saudi Arabia is witnessing in all fields.
Activate
The role of the Emirate in supervising public facilities and service projects to drive development, enhance coordination among state agencies and their branches in the region efficiently and effectively, and overcome any obstacles that may arise.
Invest
The resources and opportunities available in the region, highlighting them and showcasing the comparative advantages of its governorates.
Enhance
The partnership between the government, private, and third sectors to benefit the region, its residents, and visitors, while encouraging investments that contribute to achieving the desired renaissance.
Expand
In aspects of digital transformation to facilitate services for citizens, residents, and visitors, ensuring rapid completion and high-quality service through the development of necessary infrastructure to achieve the objectives of Vision 2030.